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AInterest

“The philosophy behind mismatch.”                  ︎ WATCH A VIDEO        
      


2023

This project is an exploration of the collaboration and roles between AI and creative practitioners. AInterest is a creative platform that users can use as a tool to assist in brainstorming. AInterest breaks the limitations of human thinking and stimulates divergent thoughts through the metaphor behind the "mismatch" outcomes (text, image, music). AI is no longer just a machine that substitutes work but truly becomes a tool to assist people to become more creative.
 










"Fat chair"
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Joseph Beuys' "fat chair" has profound significance. It is imbued with the philosophical and autobiographical metaphor of the artist, while also pioneering a new form of artistic expression. At first glance, the work appears to consist of nothing more than fat and a chair. The combination of these two unrelated objects creates a powerful visual impact that presents a simple yet perplexing image of uncertainty. This form of "mismatch" of objects from their real-life meanings creates multiple ambiguous meanings and symbols for previously meaningless objects. The presentation of this chaotic meaning prompts viewers to spontaneously explore and contemplate its uncertain significance. The "mismatch" object becomes a starting point for philosophical reflection.










"Salmon migration"
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AI cannot understand the relationship between "salmon" and "migration".

While AI possesses a vast database of elements, often there is no common sense or cultural link between each one. This is where it differs from human comprehension of things. Humans have an extensive network of associations when it comes to cognition, allowing them to naturally connect the most relevant information together. As a result, humans can comprehend jokes and metaphors, which are often beyond the current capabilities of AI.

However, on the flip side, the more connections we know, the more it limits our imagination of things. Childhood is often the period of peak imagination, as children have a limited understanding of common sense and connections between things, leading to more divergent thinking. The lack of common sense in AI makes its thinking similar to that of human children. When it comes to the combination of two elements, it may randomly produce a "mismatch", which, like the "fat chair," embodies ambiguous meanings. From this perspective, AI's uncertainty may be a useful trait for breaking free from the confines of common sense. This kind of divergent thinking, similar to that of children, may aid people in thinking outside the box.










"AInterest"
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"AInterest" is a website using AI's uncertainty to inspire creative workers. Designers/artists can enter the relevant topics and let it generate associations. AInterest will make a "displacement" from the multiple words entered by designers and produce images, text, and music in a way that breaks free from common sense. Designers/artists can browse these unusual pieces of information to inspire their imagination.

The name "AInterest" is a combination of "AI" and "Ain't Pinterest," and it is meant to resist the information cocoon constructed by common sense and recommendation algorithms and to inspire users' creativity through divergent thinking. This can be used in the initial stages of creativity.